In the Zone

Ricochet Creative have been recently commissioned by Greater Nottingham Transport Partnership

 

in conjunction with Nottingham City Council to produce the creative and print for five Zone theme mailings.

 

Creative head Chris Richings comments "The innovative Nottingham Navigator system divides the City Centre

 

into five Zones. Our brief was to inform businesses which Zone they are situated in and to encourage them to

 

embrace the initiative. The core benefits are to direct business visitors quickly to the nearest car park helping

 

to reduce congestion, carbon emissions and time spent driving around the City." Each of the five mailings included

 

a relevant Zone icon window sticker and information regarding an online download tool kit which is available to

 

all Zone businesses. This includes access to logo artwork for use on websites and business stationery.